For Creative HQ’s branding we wanted to represent the creative business ethos that CHQ inspires throughout their start up initiatives.
We completed the branding using a combination of several elements, including clean bright graphics, a limited colour palette, simple illustrations and striking photography.
We conducted photo shoots, with seven of CHQ’s most inspiring alumni. We then created a variety of linework illustrations based on each alumni’s own unique business outcomes.
When creating these illustrations we also referenced CHQ’s own theme; the exponential potential of the universe.
These illustrations were overlayed onto photographs, interacting with the subject matter in a playful and stimulating way, expressing the value of idea creation and business formation.