An annual event on the Wellington calendar since 1990, the New Zealand Fringe Festival is the oldest and largest Fringe Festival in New Zealand!
For three weeks during February and early March, this annual festival features over 1,100 artists from around New Zealand and the world, featuring world premieres, new artists and established companies creating new, cutting edge art. Over 700 events are staged all over the city – in established venues, houses, galleries, cafes, bars, street corners and parks.
When designing the new brand for the Fringe we wanted to communicate all facets of the Fringe Festival. Our aim was to dissect and showcase what the Fringe represents as a whole Festival and give a nod to the diversity and creativity of the arts.
Fun and energetic with high impact - an intense colour punch to the face, was the thought process that helped us arrive at this vibrant palette with an array of supporting elements.
Artwork by Gina Kiel