COMMONSENSE ORGANICS

BRANDING, DIGITAL, ENVIRONMENTAL, ILLUSTRATION

The seed for Commonsense was sown in 1975, a family business based on three key values: Organic Food, Environmental Sustainability and Fair Trade. 

The idea was to grow vegetables as a way to connect young and marginalised people with the land.

They say that selling stuff that is “good for you, good for the earth” is just common sense.

Now with a blooming business, it was time to reflect the vision across their six stores. A new logo mark, custom typeface and colour way was crafted to help ensure the legacy and message Commonsense stands for endures.